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Pitching
Conversion is where preparation meets opportunity. Whether it’s the prospects you’ve recruited or an RFP, it’s time to pitch. Some of us love it, some of us hate it. We’ll discuss why casting is so…
Prospecting
This module picks up where Recruiting module left off. Prospecting is the only way to control your agency’s fate. We coach you through the the approach and criteria of how to build the ideal list.…
Positioning
Positioning is the first of the 4 P’s. In this module, we’ll discuss not just the importance of Positioning, but the process towards identifying your unique voice. Also, we tutor you on the necessary outreach…
Recruiting the Clients you Want
Every agency would love to take their fate into their own hands. Recruiting the clients you want is the only way to control your destiny. In this module, we provide an overview on the philosophy…
How and When to Tackle RFP’s
We all have a love/hate relationship with RFP’s. On the love side, there is a real assignment with budgets at the end of the process. On the hate side, how realistic are your chances of…
Leverage Your Referral Network
Leveraging your Referral network is perhaps the most reliable way to grow your agency. In this module, we coach you through insights, tips and tactics to maintain a meaningful and ongoing outreach program to your…
Organic Growth
Organical growth is the most natural way to grow your agency. In this module, we coach you how to do it in a manner that will deepen your relationships with your clients so they don't…
The Four Ways to Grow Your Agency
Building a strategic and sustainable new business plan is where the Modern Approach to New Business begins. In this module, we coach you on how to organize your Plan around the 4 Ways to Grow…