Two Winners with a Proven Track Record Together
Ed Klein and Michael Palma are your coaches. Together they have more than 60 years experience in the world of ad agency new business. They have led successful teams at both small and medium independent agencies, as well as large multi-national holding company firms.
Ed has sat on all three sides of the table. On the client side, Ed was an Advertising Director and VP/Marketing on some of the best-known brands in the world at The Coca-Cola Company. During that tenure, Ed managed a roster of 20+ of the leading agencies in the world. He also co-authored the company’s client/agency ‘mating manual,’ a best-practices handbook on how global brands hire, retain and compensate creative agencies. On the agency side, Ed has the practical experience of more than a decade as principal at two top Independent agencies.
Michael began his professional coaching career at The College of the Holy Cross as Division I men’s basketball coach. He then founded The Palma Group, the leading ad agency headhunting firm in the country. After a stint running new business at BBDO, Michael has worked with hundreds of agencies of all sizes as their new business coach, spearheading nearly $200 million in revenue growth for his agency clients.
In the past 8 years, Mike and Ed have managed nearly 40 agency search reviews for clients like Arby’s, Church’s Chicken, Amstel Light, Stainmaster, The Coca-Cola-Company and Beachbody, making Creative Agency Search the fastest growing agency review firm in the industry.
Together, they bring expertise from all 3 sides of the table: Client side, Agency side, Agency Review consultant side.